DigiTimes reported on Tuesday that the industry sources are making preparations for the much talked about Apple TV will begin early next year. Apple is reportedly shooting for a 2nd or a 3rd quarter launch during 2012. The report also claims that supply chains will begin prepping materials for an Apple-Branded television set in the first quarter of 2012 in order to be ready for 2nd or 3rd quarter launch.

via – appleinsider.com

“Instead of a form of set-top box (STB) like the Apple TV launched in 2006, Apple’s new products will be full TV sets,” the report noted sources as saying.

Supply chain insiders claimed that Apple would initially release 32- and 37-inch versions of the so-called “iTV.” A separate report out of Japan early this month also suggested that the company was looking at an entry-level size of 32 inches, though it went on to state that Apple would release three different sizes, with the largest maxing out at 55 inches.