Business insider is reporting that Jefferies analyst Peter Misek says the Apple TV is in full production in a new note this morning.

Peter Misek raised his target price on Apple to $900 from $800, he is sure that Apple is developing a full-blown TV not just  software for a set-top box like the WSJ reported earlier.


Here’s his short paragraph on the TV:

We believe the iTV is in full production. Recent data out of Sharp, Hon Hai, and other specialty chemical and TV component suppliers support this. Also, JDSU noted that they have a new non-gaming customer for its gesture control modules. They indicated this is a new “living room” based customer. We believe Apple will leverage AT&T’s and Verizon’s content deals for the iTV. Additionally, the WSJ’s sources indicate Apple may also consider a set-top box version for the cable operators.

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