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According to a report published by foxnews Apple’s design Head Jonathan Ive is reportedly working hard on not one but two different models of Apple’s soon to come “iTV”. Earlier rumors also suggested that Apple is prepping itself for a launch of 32” & 37” HDTVs this summer , but USA Todays states that a source (formal Apple Employee) stated that Apple is prepping for a 42-inch & a 50-inch model.

All these report reaffirm the notion of previously suggested iTV powered with Siri to control along side with iOS Apps, AirPlay, iCloud & a very deep integration of iTunes.

USA Todays reports that negotiations with content providers within the TV industry are a “Major-Roadblock” for Apple. Apple is said be working on bringing A la carte  availability of Top TV Shows to the iTV which is further deemed as the Key Feature of Apple’s iTV. This is said to be Apple’s Desired distribution model, but the fight with content providers is rough since Apple has reportedly been unable to secure the licensing agreements.

 ”I do expect Apple to make an attempt, since I expect the living room to remain a center for family entertainment, and that touches on all areas of consumer products that Apple is already making,” Apple co-founder Steve Wozniak told USA Today.

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