Apple is working with some of the U.S cable operators to offer a set-top box for live TV. The report comes from WSJ and indicates that Apple may be taking a less aggresive approach at setting its foot into the cable market, it is believe that Apple was attempting to directly compete with cable.
Apple Inc. is in talks with some of the biggest U.S. cable operators about letting consumers use an Apple device as a set-top box for live television and other content, according to people familiar with the matter.
The talks represent Apple’s most ambitious crack at infiltrating the living room after years of trying.
Apple doesn’t appear to have reached a deal with any cable operators. One obstacle may be the reluctance of operators to let Apple establish a foothold in the television business.
Apple would also need to persuade significant numbers of consumers to buy a set-top box for what …